Iceland

One of the best supermarket discounts for seniors is definitely Iceland. The freezer-food chain offers 10% off for over 60s on Tuesdays. This discount is also available at Iceland’s sister store, The Food Warehouse. The only condition to get the discount is that you must be signed up for the Iceland Bonus Card which is free to do. Simply head to the shop and get your groceries, then when paying show your Bonus Card and ID. The discount is only redeemable in-store.